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AdamMale® Acquire Mesmerotic.com affiliate program and gay membership sites

Hillsborough, N.C, March 30, 2007 — AdamMale® and PHE, Inc/Adam and Eve. today announced that it has acquired the Mesmerotic.com affiliate program, a provider of top-rated gay membership websites including JustUsBoysClub.com, MaleMovieClub.com, Muchachos.com and AmateurHunks.com. The Mesmerotic.com program and its family of sites will now operate under the AdamMale division of PHE, Inc. after having been created and owned since 2005 by Vibe Media, Inc., best known as the marketing force behind the successful gay community, JustUsBoys.com®.

“By purchasing this well-established suite of gay sites, we will jumpstart AdamMale’s entry into the gay video membership arena. We have a new website that will launch shortly to leverage the custom content management system created by Mesmerotic, but we’re excited that the acquisition of these established properties allows us to enter the gay membership arena with successful sites in full operation”, remarked James Ilsley, Director of Ecommerce for AdamMale.

“We’ve laid the ground work for AdamMale by creating a top-notch content management system, shooting exclusive content, and taking advantage of our relationships with gay webmasters to sign them on as productive affiliates,” states Bryce Thomason, President of Vibe Media, Inc. For the affiliates of Mesmerotic.com and the consumers who belong to the acquired membership sites, the transition will go mostly unnoticed. “We’ve been working on this acquisition for a few months now and we’ve taken extraordinary steps to make sure that affiliates won’t have to make any changes and that payouts will go uninterrupted”, states Mr. Ilsley. “We’ve always had a personal relationship with the members of our sites who think of us as their friends. We know that we’re turning them over to good hands at Adammale. This is a company who pioneered adult entertainment, so we know our members will be well taken care of. We are very excited about the new promotions and features that AdamMale has planned for the sites.” adds Mr. Thomason.

AdamMale looks forward to harnessing the power of their 30+ year old brand, billing relationships, and marketing engine to take the Mesmerotic.com family of sites to the next level. “We have a lot of exciting plans for the Mesmerotic.com affiliates and for the members of these sites. We have a lot of things we can do for both affiliates and members by utilizing all the resources of PHE,” according to Mr. Ilsley.

As for Vibe Media, Inc., its focus will now shift to the marketing and development of their flagship website and other traffic properties in the pipeline. “Our primary business has taken shape as a major provider of gay consumer traffic through the JustUsBoys.com® web community. We’ve enjoyed running the Mesmerotic.com affiliate system, but we’ve discovered that we’re very good at creating and managing traffic. Now we can focus less on paysite content and customer service and put those energies into building more traffic for JustUsBoys.” With an Alexa ranking of 3,500 the JustUsBoys.com® website has become a popular hangout for gay men on the internet who use it as a place to connect to each other and launch their searches for purchasing gay products and services.

While many aspects of the acquisition have already taken place behind the scenes over the last several days, the official date of transfer will be this Sunday, April 1. The event will go off with little fanfare as extra precautions and care have been made to ensure that the transition is smooth. By working closely with Epoch, CCBill, World Wide Content, MaxPixels , XXX Content Direct, NATS, and others, the teams at Adammale and Vibe Media have taken measures to ensure that this exciting event goes off without a hitch. Affiliates should expect announcements regarding special promotions and upgrades to the program within the next month as AdamMale brings its full resources to the table.

AdamMale is the gay marketing arm of PHE, Inc, better known as Adam & Eve®, a company with more than 30 years of experience in providing premium customer satisfaction through its catalog, web and home parties endeavors.

Vibe Media is the marketing company behind the successful JustUsBoys.com gay community website, which made its debut in cyberspace in 1996 under the LinkMeAllOver.ca brand. In addition to its popular website, JustUsBoys.com also publishes the JustUsBoys.com print magazine which is distributed throughout the United States and Canada and available at JUBMag.com.

The JustUsBoys.com, AdamMale, and Adam and Eve names and logos are registered trademarks.

For more information, contact James Ilsley Director of Ecommerce, Adammale www.adammale.com www.adammale.tv www.adamsguys.com (coming soon!) www.talkgaysex.com 919.644.8100 x3552

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