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ADAMANDEVE.COM FINDS NEARLY HALF OF AMERICANS “HOOKING UP”

Hillsborough, NC — Adamandeve.com, America’s most trusted source for adult products, is back this month with questions about “hooking up,” the no-strings-attached casual sex that has become the norm.

While 59% of the respondents denied “hooking up” in their sex lives, of the 41% who admitted to it*:

  • 18% met at a bar
  • 12% met at work
  • 11% met through social media
  • 10% met at school
  • 12% were unspecified
  • (*Respondents could choose multiple answers.)

“Hookups are the new default today,” says Dr. Kat Van Kirk, resident sexpert for adamandeve.com. “Many young adults are substituting long-term relationships for hookups… believing it is expected of them. Unfortunately, research has shown that neither partner walk away particularly satisfied.”

“Adam & Eve supports healthy sexuality between consenting adults,” says adamandeve.com Director of Marketing Chad Davis. “From hookups to long-tem monogamy, adamandeve.com has something for every phase and type of relationship.”

The web-based survey, conducted by an independent third party survey company, of over 1,000 American adults age 18 and up, was sponsored by Adam & Eve to study sexual preferences and practices. "Sex Chat with Dr. Kat" can be found on podcasts through iTunes or www.drkat.com. Her new book, “The Married Sex Solution: A Realistic Guide to Saving Your Sex Life,” can be found on Amazon.com.

For more information about Adam & Eve, visit their website at http://www.adameve.com. For additional information on Adam & Eve, please contact Adam & Eve Director of Public Relations Katy Zvolerin at 919.644.8100 x 3121 or katy@adameve.com.