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Hillsborough, NC — Adam & Eve (http://www.AdamAndEve.com/news), America's most trusted source for adult products, announced today that 1st quarter 2012 profits were up 7.8% despite flat sales numbers. "We are pleased with the first quarter 2012 results," said Chad Davis, Director of Marketing for Adam & Eve. "We attribute the increases to lowered overhead expenses and marketing through new media channels and natural search. Sales via direct load has also yielded double digit growth for us this quarter.” "We’ve seen some interesting trends over the last few years as well,” continues Davis. “Radio and television advertising, which had grown significantly in the recent past, performed under expectations this quarter. However, triggered promotional emails, a new area for AdamEve.com, performed well.” With more than 20 million satisfied customers and 40 years of experience, Adam & Eve continues to set the standard in adult entertainment. For more information on Adam & Eve, visit the website at www.adamandeve.com or contact Director of Public Relations Katy Zvolerin at 919.644.8100 x 3121 or katy@adameve.com.

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