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Hillsborough, NC — AdamAndEve.com (www.AdamAndEve.com ), the award-winning site of adult industry giant Adam & Eve, is pleased to announce the launch of its mobile website, compatible with iPhone and Android devices. “This project is a key initiative for the company to increase availability and convenience for its customers,” explains Chad Davis, Marketing Director for Adam & Eve. “We are excited to time the launch just before the holidays… historically the busiest time of the year for us.” “Our customers have become mobile — whether for business or pleasure — and our goal is to be as accessible to them as possible and provide a consistent and positive experience for them, regardless of how they choose to shop. We envision mobile becoming a core channel for our business in 2012, and this is a first step in catering to these customers whenever, wherever, and however they want to engage with us." The Adam & Eve mobile Web store provides comprehensive features for shoppers that are optimized for their mobile phones, such as: • Ability to browse and search across the entire site • Rich product descriptions and full-color images • Mobile optimized checkout • Read/Write reviews • Support of all offer codes • Click to call • Order tracking For more information on AdamAndEve.com, please contact Adam & Eve Director of Public Relations Katy Zvolerin at 919.644.8100 x 3121 or katy@adameve.com.

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