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Hillsborough, NC ‹ Adam & Eve and Adamandeve.com (http://www.adamandeve.com/news) , America's most trusted source for adult products today announced that although second quarter sales are down, profits continue to increase.

For year to date 2009, Adam & Eve posts sales are down 4% for the year, but profits are still up 22% over year-to-date second quarter 2008.

Chad Davis, Marketing Director for Adam & Eve, attributes the profit increase to cuts on the catalog and print side and increased efficiency in internet marketing. "Shifting our primary business channel from print to web has saved us the expenses of paper and postage," says Davis. "In addition, we've been able to improve our email marketing program, which is significantly more efficient for us."

"We have also increased profits through more efficient search engine marketing and growth in our affiliate program," continues Davis.

Along with the shift from mail order to web-based sales, Adam & Eve is seeing a change in customer product preferences.

"Over the past few years, we've seen our sales numbers for vibrators and stimulators grow while our DVD sales have decreased," says Davis. "Adam & Eve plans to continue determining exactly what it is our customers demand and providing it for them."

With more than 10 million satisfied customers and nearly 40 years of experience Adam & Eve continues to be the nation's most trusted and largest adult superstore.

For more information on Adam & Eve, visit the website at www.adamandeve.com or contact Director of Public Relations Katy Zvolerin at 919.644.8100 x 3121 or katy@adameve.com.

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