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7/21/2009

 Adam & Eve Debuts Online Video Campaign With Incredible Results!

 
HILLSBOROUGH, N.C., July 21, 2009 – Adam & Eve and Adamandeve.com (http://www.adamandeve.com/news), America's most trusted source for adult products, is pleased to announce a new online promotional campaign featuring two of the most popular producers of sex information videos on the web.

The first video was produced and distributed by Sex Health Guru, a division of Full Turn Media and one of the most successful video content creators on the subject of sexual health. This video was posted on May 27th and already has over a quarter million video views.

The second video was produced and distributed by Dan & Jennifer, who create some of the most popular love & sex advice videos on YouTube and the web. This video was posted on July 17th and already has over 45,000 views across several different video platforms.

"While we’ve been successful in the online space for some time, online video is a new medium for us and we’re quite pleased with our first field test," says Chad Davis, Director of Marketing for Adam & Eve. "We got videos from some great producers who were highly relevant to our products, and the audience result was quite impressive."

Bautista Direct Marketing was the lead agency on the campaign. Zadby’s marketplace for online video was utilized to find and engage relevant online video creators.

Videos http://sex.healthguru.com/content/video/watch/100333/Had_an_Orgasm_in_Last_24_Hours_Sponsored http://www.youtube.com/watch?v=JZzaxAYlrZM

Adam & Eve With more than 10 million satisfied customers and nearly 40 years of experience, Adam & Eve continues to be the nation's most trusted and largest adult superstore.

Bautista Direct Marketing, Inc. Bautista Direct Marketing, Inc. (“Bautista Direct Marketing,”) is a full service media-buying agency specializing in direct response advertising.

Zadby, Inc Zadby, Inc (“Zadby”) is an online marketplace that connects brand marketers with top online video producers. Zadby’s pay-for-performance model reduces risk for marketers, and provides a great way for top producers to monetize their established audience. Over 500 producers are currently registered with Zadby, including 5 of the top 10 comedy producers on YouTube. Zadby has delivered millions and millions of branded video views for clients including Discovery Communications, Yum! Brands, and Colgate-Palmolive. Zadby is headquartered the Reston, VA with offices in Los Angeles, CA and New York, NY.

Contact: Katy Zvolerin, Director of Public Relations Adam & Eve katy@adameve.com 919.644.8100 x 3121