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2/3/2009

 Adam & Eve Reports Robust Sales

 
Hillsborough, NC - Adam & Eve, America’s most trusted name in adult products, is pleased to announce 2008 sales were strong.

While many adult-oriented companies fell upon difficult times in 2008, Adam & Eve’s website (http://www.adamandeve.com/news) and mail order catalog maintained strong sales numbers for the year.

"Happily, Adam & Eve has weathered the economic downturn,” says Adam & Eve Marketing Director Chad Davis. “The year 2008 saw numerous challenges, but overall, our numbers were good. November and December sales were up over 2007 while many retailers had a dismal holiday,” Davis added.

Based on 2007’s record-breaking year, Adam & Eve’s 2008 sale figures were down 3.6%. However, orders were down only 1.3%.

“This shows us that customers were still ordering our products,” continues Davis, “They just weren’t spending as much money per order.”

Online entertainment sales increased as well as online product sales from the website. Last year also saw increased sales of massagers. In addition, Adamandeve.com sold more personal lubricants than ever before.

Other areas of growth in 2008 were sales through radio and television marketing channels. These areas saw double digit growth.

Product sales from the traditional print sources decreased. These decreases were anticipated.

With more than 10 million satisfied customers and nearly 40 years in business, Adam & Eve continues to set the bar in adult entertainment and sales.

For more information on Adam & Eve, visit adamandeve.com or contact Director of Public Relations Katy Zvolerin at 919.644.8100 x 3121 or katy@adameve.com.

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