Adam & Eve, the nation’s number one source for all things erotic, has just completed an ad campaign on Sirius Radio with tremendous results.
Offering 50% off any one item at the Adam & Eve website (www.adameve.com), the ads did phenomenally well on “The Blue Collar Comedy Station,” very well on “Raw Dog” and “Playboy,” and marginally well on “Maxim” and “Cosmo.” Interestingly, the advertisements did most poorly on “Talk Sex With Sue.”
“These Sirius stations all have very unique audiences,” explains Libby Lynn, Marketing Promotions Manager for Adam & Eve. “Even though Adam & Eve is very women- and couples-friendly, our typical customer is middle class male. It’s not a huge surprise that listeners for ‘The Blue Collar Comedy Station’ would respond well to us!”
Adam & Eve, long an entrepreneur in the adult entertainment field, is continually trying new means to attract and maintain customers.
“Because Adam & Eve has been in business for over 35 years, and people sometimes assume we are old school,” continues Lynn. “But we are also innovative leaders in direct mail, web sales, production and marketing.”
Look for more ad campaigns (including an upcoming viral marketing campaign with industry legend Ron Jeremy) in the future from Adam & Eve.
For more information, please contact Adam & Eve Director of Public Relations Katy Zvolerin at email@example.com or 919.644.8100 x 3121.
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