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For Immediate Release
Hillsborough, NC — Adam & Eve, the nation’s number one source for all things
erotic, is pleased to announce it has opened its 16th retail store in
Wilmington, NC.
This latest franchise store, located at 5500 Market Street in a heavily
trafficked area of town, now serves as the flagship store in the retail
chain. With more than 4500 square feet of lingerie, novelties and DVDs, this
store opened its doors on Friday, March 30, with a great deal of fanfare and
a promotional RV to attract a record-breaking number of customers.
Improving upon the winning formula of women and couples-friendly product
selection, Adam & Eve Wilmington was designed to provide an example of the
perfect franchise store to potential franchise owners. From the carpet to
the ceiling tiles, every item was chosen to promote a clean and sex-positive
image of the store.
Owners Marcus Goswick and Jason Hoke, who also runs Adam & Eve’s Franchise
Division, spent months selecting the location, developing the floor plan and
hiring the staff.
“We looked at locations in Las Vegas, Miami and Atlantic City,” says Hoke,
Manager of Adam & Eve Retail. “Ultimately, the best spot for the flagship
store was right in our own backyard.” Adam & Eve’s corporate office is in
Hillsborough, NC.
Goswick agrees. “We hope our store serves as the template for future Adam &
Eve retail stores. With stores already in Florida, North Carolina,
Massachusetts and Michigan… and future stores scheduled for California,
Idaho and Montana, our goal is to have customers know exactly what to expect
from Adam & Eve stores wherever they go.”
For information on Adam & Eve Franchising, please contact Marcus Goswick at
919.644.800 x 3471 or mgoswick@adameve.com.
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